BECKSTRAND CANCER FOUNDATION LOGO SELECTED FOR LOGOLOUNGE MASTER LIBRARY SERIES
Butterfly Icon Created by Robert Nienhuis Designed to Inspire Hope and Represent Help

NEWPORT BEACH, California (July 15, 2009) – Beckstrand Cancer Foundation’s butterfly logo, created by Robert Nienhuis of Nien Studios, has been selected for inclusion in LogoLounge’s Master Library book series. Published by Rockport, the Master Library series is comprised of illustrated source books for professional designers and artisans. Its featured logos represent the best design work from around the world.

The Foundation’s logo, the result of a 2008 rebranding campaign, consists of two side-views of butterflies coming together to form one complete, whole butterfly. The weight of the butterfly’s lines is bold and strong, yet the colors are warm and inviting. The earthy, brown wing is illustrated as a stylized B, and the logotype uses a thick bold font. Indicative of the stability, dependability and comforting care the Foundation provides, the Beckstrand Cancer Foundation name is displayed in a strong yet approachable mixed case.

“We are delighted that the Beckstrand butterfly logo, which shows the fullness of life we endeavor to give those impacted by cancer, will be included in the upcoming Master Library volume,” shared Lil Spitzer, Executive Director of Beckstrand Cancer Foundation. “Robert Nienhuis gave us an iconic logo design that successfully works as a beacon of hope and as a promise to cancer patients that we will do everything we can to improve and enhance their quality of life.”

By the authors of LogoLounge, Bill Gardner and Catharine Fishel, Master Library books offer the ultimate collection of logos by category and provide fresh inspiration that designers can use to take a more focused look at core logo applications. To view or download the Beckstrand Cancer Foundation logo, visit http://www.beckstrand.org/news_events/download_media.htm.

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